Computer Repair Store: Technology is essential to our day-to-day lives. From mobile phones to digital tablets to computers, we use them for everything from leisure to work to chores. The computer, in particular, is an incredibly powerful tool that the people of today have become acquainted with.
But as with all technology, problems arise, and it’s the computer repair people that come in handy. No small market, computer repair is a highly competitive sector, and if you’re to succeed, then some dedicated marketing is a must!
And what better marketing avenue to enlist for your computer repair store than Instagram? Not only does it carry all the modern advantages of digital marketing. But it also boasts unprecedented reach and acute performance analysis so that you can be the best at your game.
So, without further delay, here’s how you can promote your computer repair store on Instagram:
Your Content Says it All
Instagram is all about optimization – from your profile picture to your username to your bio – the more optimized it is, the better it’s likely to perform. Start by establishing a presence for yourself on Instagram – once your profile is all setup. Then you can get onto posting content.
For your feed posts, your content should revolve around a multitude of topics, including details of your repair services, special deals or offers that customers can avail, general self-help computer tips, and even fun behind-the-scenes featuring your staff or live repair jobs. And as for the design, that’s all covered by PosterMyWall’s computer repair flyer templates!
Not only is the platform insanely easy to use. But it also carries a large collection of templates, giving you plenty of options to choose from. All you have to do is select a design, make edits and adjustments according to your requirements, and post the flyer on your account. Make sure to pair it with an SEO-optimized caption and relevant hashtags for maximum reach, and the repair jobs will follow!
Instagram is home ground for influencers, and you might be surprised at how much they can do for your computer repair shop. Start by shortlisting influencers that are both relevant to your industry and that have a local following – after all, no one is going to travel across states to have their computer repaired!
Once you’re done with your selection, then it’s onto negotiation. Remember, as long as you come up with an influencer agreement that carries mutual benefit to both parties, things should be good to go. You can agree on feed posts, stories, or even joint live sessions advertising your repair services via the influencer’s account in exchange for compensation, commissions on sales brought in through the influencer’s discount codes, or even free services.
With the content up, traffic will start flowing and you’ll soon have more repair customers than ever before!
Host Live Q and A and Help Sessions
Speaking of influencer lives, it’s also worth hosting one yourself on your store’s own Instagram page. Not only is it the perfect opportunity for your audience to engage and interact with you. But lives are a great marketing method that carry absolutely no extra cost.
The topic or content of your live can vary, covering anything from computer care tips to customer queries, to a sneak peek of behind-the-scenes repair jobs. Or you can even get one of your followers – or an expert – to join the live with you for more engagement! Not only will this push your page to more people, but your computer repair sales will also shoot up.
Time for Paid Ads
Sometimes, a little paid help doesn’t hurt. And when it comes to your computer repair shop, paid ads on Instagram might just be your winning ingredient. From their unbeatable reach to the in-depth analysis that they provide, Instagram ads are perfect for any business looking to get a step up on their footing.
To execute, start by designing a graphic that is both attractive and informative – at the least. It should include a brief of your services and your contact information. With your graphic done, you can move on to setting up your ad. Simply pair your graphic with a variety of SEO-optimized captions – make sure to utilize all the options available to you so that you can run A/B testing later – and finish it off with trending hashtags. All that’s left now is to set your audience demographic across characteristics such as age, gender, location, and so on. And before you know it, your ad will start bringing results!
So, if you’re looking to promote your computer repair shop on Instagram. Then these tips and tricks are what you need to succeed. Just be sure to make adjustments according to your requirements and the results will follow – good luck!